- Brands Logos
- Logo Templates
- Icons
- Vectors
- Font In Logos
- Blog
Club Piscine Super Fitness is a Canadian retail chain specializing in the sale of pools, spas, patio furniture, fitness equipment, and related outdoor living products. The company was founded in 1991 in Quebec and has grown to become one of the largest Canadian retailers in its category, particularly in Eastern Canada. Known for offering a wide selection of high-quality outdoor and leisure products, Club Piscine is a household name for homeowners looking to enhance their backyard and fitness spaces.
With over 40 stores in Quebec and Ontario, Club Piscine has become synonymous with summer fun, family relaxation, and health-conscious lifestyles. Their commitment to quality products and customer service has contributed to their longevity in the market.
The current Club Piscine logo represents a modernization of the brand’s image while maintaining its playful and family-friendly identity. Compared to earlier versions of the logo, which were often more complex or slightly outdated in typography, the new logo embraces a minimalist, bold, and cheerful aesthetic that feels more aligned with contemporary design trends.
The use of a smiley face as a graphical element was also present in past iterations, and it continues to play a crucial role in the brand’s visual language. However, the smiley in the new logo feels cleaner and more integrated with the overall typography.
The Club Piscine logo is a combination mark, integrating both text and a symbol. The text is split into two lines, with "CLUB" on top and "PISCINE" below. A prominent smiley face replaces the letter "O" in "CLUB", adding a playful and positive emotional tone to the brand identity.
This smiley face is an effective branding tool. Not only does it capture the brand’s mission to bring joy and relaxation to its customers, but it also makes the logo memorable and instantly recognizable.
The color palette includes three primary colors:
Red (CLUB): Symbolizes energy, excitement, and action — suitable for a brand that encourages an active and fun lifestyle.
Blue (PISCINE): Evokes feelings of trust, calm, and water — perfectly aligned with the company’s core offerings like pools and spas.
Yellow (Smiley Face): Represents happiness, optimism, and sunshine — capturing the warmth of summer and the cheerful mood of outdoor living.
The combination of red, blue, and yellow creates a dynamic, high-contrast design that grabs attention while maintaining a friendly appearance.
The font used in the logo is rounded and bold, which enhances readability and gives the logo a welcoming, modern, and non-threatening vibe. The typeface choices reflect accessibility and friendliness — crucial for a brand that appeals to families and casual homeowners rather than a high-end, exclusive clientele.
The rounded corners and uniform stroke widths offer a sense of unity and smoothness, which complements the curvature of the smiley face and balances the entire composition.
The most dominant shape used is the circle, seen in the smiley face. Circles in design psychology represent unity, completeness, and positivity. This aligns with Club Piscine’s focus on family, fun, and complete backyard solutions. The smiley face acts not just as a fun graphic but as a brand ambassador of sorts — spreading joy and approachability.
The updated Club Piscine logo is a successful rebrand that visually communicates the company’s core values: fun, relaxation, family, and fitness. It makes excellent use of color theory, type design, and iconography to create an emotionally resonant and visually strong brand identity.
Whether it’s for pools, spas, or fitness gear, the Club Piscine logo delivers the message: “Come enjoy life under the sun with us.”
The logo is available in vector formats such as SVG, PDF, AI, and transparent PNG on logowik.com, and can be downloaded for free for design or educational purposes.
