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"Coca-Cola Always" is a global marketing campaign by the Coca-Cola Company that was launched in 2016. The campaign is centered around the theme of positivity and focuses on the idea that Coca-Cola is a beverage that can bring people together and create happy moments.
The "Coca-Cola Always" campaign includes a series of advertisements and social media content featuring people from different cultures and backgrounds coming together to share a Coca-Cola and enjoy each other's company. The campaign also includes a number of initiatives, such as the "Share a Coke" campaign, which encourages people to personalize Coca-Cola bottles with their own names or the names of their friends and family members.
The goal of the "Coca-Cola Always" campaign is to reinforce Coca-Cola's position as a brand that is associated with happiness, positivity, and togetherness. The campaign has been well-received by consumers and has helped to strengthen Coca-Cola's brand image around the world.
