CoverGirl is an American cosmetics brand founded in 1961. It is one of the largest makeup brands in the United States, and is owned by Coty, Inc. CoverGirl's product line includes makeup for the face, eyes, lips, and nails, as well as skincare and beauty tools. The brand is known for its wide range of shades and formulations, and is marketed towards women of all ages and skin types. Some of their most popular products include mascaras, foundations, lipsticks and eyeshadows.
CoverGirl has been endorsed by many famous celebrities, including Taylor Swift, Sofia Vergara, and Zendaya. The brand is also known for its commitment to inclusivity and diversity, featuring models and ambassadors of different ages, races, and skin tones in its advertising campaigns.