Dallas Wings Logo

The Dallas Wings, a professional women's basketball team in the WNBA (Women's National Basketball Association), have a logo that perfectly encapsulates their identity, strength, and spirit. The team, based in Arlington, Texas, embraces a bold and modern visual representation that reflects both power and agility.

The Dallas Wings were founded in 1998 as the Detroit Shock and later relocated, rebranding themselves as the Tulsa Shock in 2010 before moving to Dallas-Fort Worth in 2016, adopting the Wings identity. The franchise has a rich history, including multiple WNBA Championships during its time as the Detroit Shock.

The team's current branding draws inspiration from Dallas’s aviation history, the legendary Pegasus symbol, and the city's bold, competitive spirit.

Design Evolution of the Dallas Wings Logo

Since their rebranding to the Dallas Wings in 2016, the team has maintained a strong, winged iconography in their logo:

• 2016 – Present: The current logo features a winged horse (Pegasus) with a basketball element integrated into the design. This version has been refined for clarity and modern appeal while retaining its symbolic strength.

Detailed Analysis of the Dallas Wings Logo

Shape and Symbolism

The logo is structured in a V-shaped design, symbolizing flight, freedom, and upward movement—all qualities that align with the Wings' competitive nature.

The Pegasus, a mythical winged horse, is the central figure of the logo, representing:

• Strength and Power – A tribute to the resilience of the team.
• Speed and Agility – Mirroring the fast-paced nature of basketball.
• Dallas's Heritage – The Pegasus has long been a symbol of Dallas's energy and innovation, seen in the city's iconic Pegasus sign.

The basketball at the base of the logo further reinforces the team’s sport and purpose.

Color Palette

The logo utilizes a three-tone color scheme, creating a bold and eye-catching look:

• Navy Blue (#002F6C) – Represents stability, professionalism, and depth.
• Lime Green (#A2AA00) – A dynamic, energetic accent that adds a modern and vibrant touch.
• Sky Blue (#00A3E0) – Symbolizes freedom, ambition, and the sky—a reference to flight.

This combination provides a sharp contrast, ensuring the logo remains visually striking and memorable.

Typography and Style

While the primary focus of the logo is symbolic imagery, the team’s wordmark (when used) follows a strong, bold, and angular font to complement the dynamic aesthetic of the logo.

What the Logo Represents for the Team

The Dallas Wings logo is more than just a design—it embodies:

• The team’s relentless pursuit of success in the WNBA.
• Dallas's rich aviation and Pegasus heritage, connecting the franchise to the city's culture.
• A modern and bold identity that reflects the fast-paced, high-energy style of the game.

The Dallas Wings logo is a powerful and visually striking representation of the team's identity. With its bold Pegasus emblem, dynamic colors, and symbolic meaning, it effectively captures the essence of strength, speed, and ambition.

For those looking to download the Dallas Wings logo, it is available in vector formats such as SVG, PDF, AI, and transparent PNG for free on logowik.com.