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Duluth Trading Company is an American retail company that specializes in clothing and tools for tradespeople, outdoor enthusiasts, and farmers. The company was founded in 1989 in Duluth, Minnesota and is now based in Mount Horeb, Wisconsin. It offers a wide range of clothing and gear for men and women, including workwear, casual wear, and outdoor clothing, as well as tools and accessories.
Duluth Trading Company is known for its innovative and functional clothing designs, such as the "Buck Naked" underwear, "Longtail T" shirts, and "Fire Hose" work pants. These clothes are designed with the needs of tradespeople, farmers and outdoor enthusiasts in mind, providing durability, comfort and functionality.
The company operates its own retail stores and also has an e-commerce store where customers can purchase products online. In addition to its clothing and tools, the company also sells home goods, such as bedding, furniture, and home decor.
Duluth Trading Company is known for its humorous and irreverent advertising campaigns, which often feature real-life customers telling stories about how their Duluth Trading clothes have held up in tough situations.
The company has grown significantly since its inception and now has more than 40 stores in the United States and an online presence that ships products internationally. The company prides itself on its commitment to quality, durability and functionality of its products and its customer service.
