Fitbit is an American company that designs and produces wearable fitness tracking devices. The company was founded in 2007 and is headquartered in San Francisco, California. Fitbit's products include a variety of wearable fitness trackers, smartwatches, and wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. The devices can also provide notifications, and track other activities such as swimming, biking and more. They also have an online platform, Fitbit account, that tracks progress, allows to set goals, and provides insights and guidance. The company's products are designed to help people lead healthier, more active lives by providing them with data, inspiration, and guidance to support their goals.