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Gear was an American men's magazine published by Bob Guccione, Jr. devoted chiefly to revealing pictorials of popular singers, B-movie actresses, and models, along with articles on gadgets, cars, fashion, sex, and sports.
Gear closed in 2003 with the intention of relaunching at a later date, hoping to break out of the lads mag category as Details had done. The magazine was described as similar to Spin also founded by Bob Guccione, Jr., and was praised for attempts to achieve the same kind of serious journalism. Ann Gerhart of The Washington Post described the magazine derisively as "the frat boy's Esquire".
