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Gucci is a luxury fashion brand based in Florence, Italy. It was founded in 1921 by Guccio Gucci and is now a part of the Kering Group, a French luxury conglomerate. Gucci is one of the most recognizable and well-known fashion brands in the world, known for its high-end clothing, leather goods, and accessories.

One of the defining characteristics of Gucci is its use of bold, distinctive designs and patterns. The brand's iconic "GG" logo is often prominently featured on its products, and its collections often incorporate a wide range of colors and textures. The brand is also known for its use of high-quality materials, such as leather and silk, which give its products a luxurious feel.

Gucci has also been at the forefront of innovation in the fashion industry. The brand has been a leader in the use of new technologies, such as 3D printing, and has also been an early adopter of e-commerce and digital marketing.

In recent years, Gucci has also been recognized for its commitment to sustainability. The brand has set ambitious goals for reducing its environmental footprint and promoting fair labor practices throughout its supply chain. Additionally, the brand has made a significant effort to promote diversity and inclusivity in its advertising and marketing campaigns.

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