The School of Computing and Data Science (CDS) is a strategic academic unit under The University of Hong Kong (HKU), one of Asia’s most prestigious and globally recognized universities. HKU was established in 1911 and is the oldest tertiary institution in Hong Kong. The CDS was formed to consolidate interdisciplinary teaching and research in the fields of Artificial Intelligence, Data Science, Computer Science, Statistics, and Actuarial Science.
The formation of CDS represents HKU’s strategic response to the growing global demand for expertise in data and computation. It brings together multiple disciplines to foster innovation and prepare students for careers in fast-evolving sectors such as fintech, bioinformatics, AI development, and statistical modeling.
The CDS logo is a relatively new identity element, introduced alongside the establishment of the school. While HKU’s official crest remains part of the broader university brand, the CDS logo introduces a fresh, modern visual language that complements the traditional heritage of HKU with a forward-looking digital identity.
There has not yet been a historical progression of logo redesigns for CDS specifically, given its recent inception. However, the integration of the HKU crest signifies legacy and academic excellence, while the CDS-specific emblem represents modernity and technological progress.
The logo for the School of Computing and Data Science is a composite visual identity that merges tradition with innovation, consisting of three main components: the HKU crest, the stylized “S” symbol, and the typographic treatment.
Design Structure and Symbolism
At the left of the logo sits the original University of Hong Kong crest, representing the institution’s heritage and authority. Next to it is a dynamic, abstract symbol made of two intersecting curves—one in orange and one in deep blue—forming a stylized “S” that stands for “Science” or “School.”
These interwoven lines symbolize the interconnectivity of computing disciplines, the flow of data, and the collaborative nature of computational and statistical sciences. The curves also imply motion, adaptability, and integration—key traits in data-driven innovation.
Color Scheme
The color palette consists of:
Deep Blue: Signifying trust, knowledge, and advanced technology
Bright Orange: Representing energy, creativity, and innovation
Together, these colors balance professionalism with a vibrant spirit of discovery, perfectly aligning with the school’s mission to push the boundaries of AI and data science research.
Typography
The typographic portion of the logo uses a modern sans-serif font. The weight and hierarchy are clearly structured:
"SCHOOL OF" is in thin black font
"COMPUTING & DATA SCIENCE" is in bold, with "DATA SCIENCE" in blue for emphasis
“The University of Hong Kong” is understated but reinforces the connection to the broader institution
This typography ensures clarity and authority while allowing specific focus on the school’s core domains.
Logo Type
The CDS logo is a combination mark: it uses both iconography and a typographic wordmark. The stylized symbol can eventually function as a standalone emblem for branding flexibility in digital media and social channels, while the full lock-up communicates the institutional affiliation.
Visual Identity Alignment
The logo successfully balances modern digital aesthetics with academic seriousness. It is scalable, adaptable, and visually coherent across web, print, and merchandise applications—essential for a globally engaged academic entity.
The logo of the School of Computing and Data Science at HKU can be downloaded in high-resolution formats including SVG, AI, PDF, and transparent PNG for professional use. These formats are available freely on logowik.com for designers, educators, and media professionals seeking to work with institutionally approved graphics.
The School of Computing and Data Science at The University of Hong Kong has developed a strong and thoughtful visual identity that blends HKU’s rich academic tradition with the forward-looking nature of AI and data science. The logo’s abstract form, intelligent color use, and clean typography speak to both academic excellence and technological innovation. It sets the stage for HKU’s continued leadership in global computational research and interdisciplinary collaboration.