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Informatica is a leading American software development company specializing in data integration, data governance, cloud data management, and enterprise data catalog solutions. Founded in 1993 by Gaurav Dhillon and Diaz Nesamoney, Informatica has become a pioneer in enabling businesses to transform, manage, and leverage data as a strategic asset.
Headquartered in Redwood City, California, Informatica serves global enterprises across diverse industries, helping organizations drive innovation through intelligent data platforms. As a cloud-first, cloud-native company, Informatica delivers AI-powered data management solutions that support analytics, digital transformation, and compliance initiatives.
Informatica has evolved its logo several times to match its transformation from a traditional on-premises data integration provider to a modern, cloud-first enterprise. The latest version of the logo marks a departure from previous iterations with simpler typefaces and conservative iconography.
The current logo reflects Informatica’s commitment to modernity, dynamism, and data-centric innovation, while remaining visually unique and versatile across platforms.
The Informatica logo comprises a geometric abstract icon paired with a sleek sans-serif wordmark. The symbol encapsulates concepts of motion, transformation, and data flow, which are central to Informatica's brand identity and service offerings.
The most distinctive element of the logo is the diamond-shaped symbol, composed of layered triangular facets in vibrant orange and blue hues. This shape suggests direction, agility, and multi-dimensionality, representing how Informatica helps clients navigate and transform their data landscape.
The center triangle in dark blue creates a sense of forward momentum and progress, subtly resembling a play button or arrow. The surrounding layers in shades of orange and red-orange give a sense of depth and dimensionality, mimicking data flow or pipeline systems.
Symbolically, the design evokes a data-driven engine or processing core, reinforcing Informatica's role in managing, orchestrating, and activating enterprise data.
The word "Informatica" is set in a modern, clean sans-serif typeface that prioritizes legibility and neutrality. The font choice conveys clarity, professionalism, and reliability. The use of lowercase letters (except for the capital "I") makes the brand feel approachable while still maintaining enterprise credibility.
The spacing and weight of the text are well-balanced, ensuring optimal visibility in both digital and print formats.
The logo features a powerful orange-to-red gradient combined with a deep blue accent. These colors are both emotionally and strategically chosen:
Orange represents creativity, energy, and transformation.
Blue symbolizes intelligence, trust, and technology.
Together, the warm and cool tones create a visually dynamic contrast, balancing emotion with logic—ideal for a data-driven company.
The Informatica logo is a combination mark, pairing a symbolic geometric icon with a text-based wordmark. This makes it adaptable for various use cases, such as digital platforms, software dashboards, mobile apps, corporate branding, and partner integrations.
The icon is distinctive enough to stand alone in mobile app icons or favicons, ensuring brand recognition even without the full wordmark.
Informatica’s branding emphasizes intelligent data management with a modern, user-friendly, and cloud-native approach. The logo’s clean and innovative aesthetic aligns with this positioning, signaling a trusted yet cutting-edge brand for enterprise clients navigating digital transformation.
The brand identity is consistently applied across its website, SaaS platform, marketing materials, and customer events like Informatica World, further reinforcing its visual authority in the data sector.
The Informatica logo is available in high-resolution formats such as SVG, AI, PDF, and transparent PNG from logowik.com. These formats support a wide range of design and production needs, ensuring consistency across all media.
The Informatica logo is a visually compelling representation of a modern data management company. Its geometric icon conveys motion, depth, and transformation—key themes in today’s data-driven business environment. Coupled with a clean, professional wordmark and a bold color scheme, the logo reflects Informatica’s evolution into a cloud-first, intelligent data platform provider. It successfully communicates trust, innovation, and enterprise readiness—core qualities that define Informatica's global presence in the data technology space.
