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Insomnia Coffee Company is a well-established Irish coffee chain known for offering high-quality, ethically sourced coffee and a cozy café experience. Founded in 1997 in a small bookstore in Galway, Ireland, Insomnia has grown into one of the most recognizable coffee brands in the country. With hundreds of locations across Ireland, and recent expansions into the UK and Europe, Insomnia is positioned as a modern, customer-focused brand offering more than just coffee — it promotes energy, connection, and creativity.
The name “Insomnia” plays on the energizing power of coffee, humorously referencing its ability to keep you awake — a perfect fit for students, professionals, and anyone needing a caffeine boost.
Insomnia Coffee’s visual identity has gone through several iterations, but the new logo marks a bold and playful shift in brand communication. Earlier versions featured more literal imagery, including the iconic yellow owl. The latest redesign leans into a more fun, energetic, and dynamic visual language that aligns with the brand’s youthful and vibrant ethos.
The logo is contained within a circular red badge, a common and effective design choice that symbolizes unity, community, and warmth — qualities that reflect the coffee shop experience. A circle is also practical, making the logo easily adaptable for coffee cup branding, packaging, signage, and digital use.
At the center of the logo are two coffee cups with wings, tilted toward each other as if toasting. This joyful interaction suggests sociability, energy, and light-heartedness. The wings — drawn in yellow — are a clever and humorous nod to the "boost" one gets from caffeine. The image evokes a sense of uplift and movement, reinforcing the idea that coffee gives you wings — a kind of magical fuel.
The word “INSOMNIA” is displayed in bold, all-caps typography using a quirky, slightly irregular sans-serif font. The standout feature is the exaggerated “O,” which leans at an angle, breaking the symmetry and adding a sense of playfulness and disruption — fitting for a brand named after sleeplessness.
Beneath it, “COFFEE” is presented in a more refined and slightly spaced-out typeface, balancing the boldness of the main brand name and adding clarity to the brand’s core offering.
The font choices reflect a modern, accessible identity that is serious about coffee but never takes itself too seriously.
The logo uses a bold and energetic red background, instantly grabbing attention and symbolizing warmth, excitement, and passion. Red is a powerful brand color in the food and beverage industry because it stimulates appetite and energy.
The white typography and illustrations contrast sharply against the red, ensuring maximum legibility, while the yellow wings add a pop of brightness and optimism.
Together, the red-yellow-white palette creates a cheerful, high-contrast visual identity that’s both welcoming and energetic — just like a great cup of coffee.
This is a combination mark, integrating an illustrated emblem (the flying mugs) with a custom wordmark. The circular form allows the logo to function effectively as an icon on social media, app interfaces, or merchandise, while the full version provides brand clarity.
The whimsical illustration elevates brand memorability and appeals to a wide demographic, particularly younger, urban consumers looking for a cool and reliable coffee destination.
The new Insomnia Coffee logo is available for free download on logowik.com in formats such as SVG, AI, PDF, and transparent PNG. These high-quality vector files ensure that the logo remains crisp and scalable for both print and digital use.
The new Insomnia Coffee logo perfectly captures the spirit of the brand — energetic, bold, and full of personality. With its clever imagery, vibrant colors, and modern typography, the design communicates exactly what the brand promises: great coffee that keeps you going, in a place that feels both fun and familiar. It’s a logo that not only represents coffee but also celebrates the lifestyle and buzz that come with it.
