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Matahari Department Store is one of the largest retail companies in Indonesia. Founded in 1958, Matahari began as a small children’s clothing shop in Jakarta. Over the decades, it has grown into a nationwide chain with over 150 department stores across Indonesia, offering fashion, beauty, lifestyle, and home products.
Matahari has established itself as a household name by combining affordability with style, serving millions of Indonesian consumers. It has also embraced digital transformation, expanding its presence through matahari.com and other e-commerce platforms to reach a wider, tech-savvy audience.
The company’s name “Matahari” means “sun” in Indonesian, symbolizing light, energy, and growth—values that align with its identity as a dynamic retail brand.
Matahari’s visual identity has undergone significant changes over the years. Earlier logos featured a more literal sun-inspired symbol with orange and yellow tones, reflecting the meaning of the name. However, the current logo represents a modern rebranding, adopting a minimalist red design that aligns with contemporary global retail aesthetics.
The new design emphasizes simplicity, versatility, and digital readiness, ensuring that the logo is easily recognizable across physical stores, digital platforms, and mobile apps.
The Matahari logo is a combination mark, consisting of a custom abstract symbol and a clean wordmark.
Symbol:
The circular emblem to the left is a stylized “M” formed within concentric arcs, resembling both a sun and a spiral. This abstract yet balanced design reflects continuity, growth, and inclusivity. The use of geometric lines gives the logo a modern and futuristic appearance, while the circular shape communicates unity and completeness.
Typography:
The word “matahari” is written in lowercase sans-serif typeface, which projects friendliness, approachability, and modernity. The rounded font style complements the circular emblem, creating visual harmony.
Color:
The logo uses a bold red color, symbolizing passion, strength, and energy. Red is also a highly visible retail color, commonly associated with excitement and consumer engagement, making it effective for attracting attention in a competitive retail landscape.
Design Type:
This is a modern minimalist logo, relying on geometry and bold color rather than detailed imagery. The design is highly scalable, ensuring clarity on everything from storefront signage to mobile app icons.
The new Matahari logo encapsulates the company’s evolution from a traditional retailer to a modern, omni-channel lifestyle brand. The circular symbol and vibrant red color emphasize energy and progress, while the simplified typography makes the brand approachable for younger, digital-first consumers.
This visual identity positions Matahari not only as a trusted Indonesian retailer but also as a forward-looking brand prepared to compete in the digital retail era.
The Matahari logo is available for free download in professional vector formats including SVG, PDF, AI, and transparent PNG at logowik.com. These formats are ideal for both print and digital applications, ensuring the logo maintains quality and consistency across all media.
