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Lucidchart is a web-based diagramming application developed by Lucid Software Inc., founded in 2010 by Karl Sun and Ben Dilts in Utah, United States. The platform allows users to create flowcharts, organizational charts, wireframes, UML diagrams, and other types of visual content. It is part of the broader Lucid Visual Collaboration Suite, which also includes Lucidspark and Lucidscale.
Lucidchart is widely used by businesses, educators, and developers for process visualization, system design, and collaborative planning. The brand has grown rapidly thanks to its integration capabilities with tools like Google Workspace, Microsoft, Slack, and Atlassian.
Lucidchart’s logo has evolved as part of Lucid Software’s initiative to unify its product suite under a cohesive brand identity. The new logo, shown above, reflects a shift toward a more polished, modern, and technology-forward aesthetic. It aligns Lucidchart more closely with Lucid's other products while preserving the brand's distinct visual presence in the collaborative software market.
The logo features a geometric hexagonal icon constructed from three orange parallelograms. This open-ended hexagon suggests connection, structure, and modularity—core elements of Lucidchart’s diagramming and collaboration capabilities. The negative space in the center hints at transparency and open communication.
The use of three-dimensional shading in the icon creates a sense of depth and dynamism, reflecting the multi-dimensional and interactive nature of Lucidchart’s tools.
The wordmark “Lucidchart” is rendered in a clean, bold, sans-serif typeface. The font is highly legible and modern, projecting professionalism and clarity. The lowercase letters convey approachability and user-friendliness, while the bold weight adds visual stability and confidence.
The alignment between the icon and wordmark achieves balance and creates a strong, horizontal visual flow, suitable for digital interfaces and marketing material.
Orange tones in the icon signify creativity, innovation, and energy. It's a distinct choice that stands out in the tech space, helping Lucidchart remain memorable.
Charcoal or dark gray text provides contrast and sophistication, grounding the design and making it versatile for use on both light and dark backgrounds.
Lucidchart's logo successfully captures the essence of the brand: clarity, structure, and collaboration. It visually communicates a high-tech yet accessible personality, making it appealing to both enterprise-level users and small teams.
The modular icon supports the idea of building and organizing ideas visually—Lucidchart’s core function. Its modern design also ensures that the logo performs well across various mediums, from app icons to digital ads and enterprise dashboards.
The Lucidchart logo is available for free download in vector formats such as SVG, PDF, AI, and transparent PNG from logowik.com, making it ideal for designers who need scalable and editable logo files for presentations or documentation.
