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The "M" logo of McDonald's is a stylized version of the company's name, featuring the letter "M" in white against a red background. The design was first introduced in 1968, and it was intended to be a more modern and sophisticated take on the company's name. The logo was designed by Jim Schindler, who was tasked with creating a new design that would be more versatile and adaptable to different mediums, such as signs, packaging, and advertising.
The "M" logo has become one of the most recognizable and iconic symbols in the world. It is simple, yet highly effective in communicating the company's brand. The white "M" stands out against the red background and is easy to spot, even from a distance. The design is still in use today, but it is often used in conjunction with the golden arches, which is the primary logo of the company.
