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Mindbody is a prominent technology platform that serves the wellness, fitness, and beauty industries by providing booking, scheduling, marketing, and business management solutions. Founded in 2001 by Rick Stollmeyer and headquartered in San Luis Obispo, California, Mindbody originally began as software for yoga studios but quickly expanded into a global SaaS leader.
Today, Mindbody powers thousands of wellness businesses—from yoga studios and spas to fitness clubs and salons—helping them manage daily operations and connect with clients through its platform and consumer-facing marketplace. The platform also facilitates online class reservations, virtual fitness sessions, mobile bookings, and CRM tools. In 2019, Mindbody was acquired by Vista Equity Partners.
Over the years, Mindbody’s visual identity has evolved to match the shifting landscape of wellness and technology. The current logo is part of a recent rebrand that reflects a softer, more connected, and human-focused identity. Previous versions featured an orange circular design symbolizing holistic health and energy. The new logo simplifies the identity into something more abstract yet deeply meaningful, aligning with Mindbody’s growth into a broader wellness ecosystem and its tech-forward approach.
The Mindbody logo is a combination of a symbol and wordmark, with a uniquely stylized “M” icon and minimalist text.
Abstract "M" Symbol: The most striking feature is the soft, fluid "M" icon that sits above the brand name. Its form resembles two stretching or flowing figures—representing balance, movement, and unity between mind and body. The curves are organic, evoking a sense of wellness, vitality, and human connection.
Wordmark: The text “mindbody” is presented in all lowercase using a rounded sans-serif font. This stylistic choice communicates friendliness, simplicity, and approachability, while still appearing modern and professional.
The logo is presented in muted gray, which deviates from typical wellness industry colors like green or blue. This gray tone suggests:
Neutrality and balance – fitting the brand’s goal of harmonizing technology and wellness.
Timelessness and sophistication – positioning Mindbody as a mature and trusted platform in the industry.
Though the logo is often used in gray, it’s also adaptable to color variations for marketing purposes, including soft pastels and earthy tones aligned with the brand’s calm, natural aesthetic.
The font is clean and geometric, with softened edges and a modern sans-serif structure. The all-lowercase format enhances a non-corporate, inclusive, and relaxed brand feel—ideal for a platform that serves wellness businesses and conscious consumers.
The logo’s abstract form and gentle curves aim to visually express:
Holistic wellness – the connection between the physical and mental.
Fluidity and flexibility – supporting the idea that wellness is a journey, not a destination.
Modern innovation – through the minimal, tech-savvy look of the icon.
This is a combination mark that works equally well when separated into its components:
The "M" icon can be used independently as an app icon, favicon, or in social media branding.
The wordmark retains legibility and style for full logotype presentations on websites, documents, and signage.
The logo's minimalism and flexibility make it highly adaptable for responsive branding across mobile apps, print materials, and branded environments like fitness studios or spas.
The Mindbody logo is available for free download on logowik.com in high-quality formats such as SVG, PDF, AI, and transparent PNG, suitable for all types of design work including print, digital, and promotional use.
Mindbody’s current logo is a clean, elegant, and human-centric representation of its brand mission—to empower people to lead healthier, happier lives through technology that connects them with wellness experiences. Its organic shapes, modern simplicity, and calming aesthetic reflect the deep connection between mind and body, technology and humanity, business and well-being.
