Motif, previously known as AMBR, is a technology-driven company focused on design, collaboration, and digital product development. The rebranding from AMBR to Motif reflects a new strategic direction, modern identity, and enhanced brand positioning. The company aims to deliver innovative digital solutions with a strong emphasis on creativity, flexibility, and user experience.
Rebranding from AMBR to Motif
Rebranding often signifies growth, a shift in business focus, or a need for a more cohesive brand identity. The transition from AMBR to Motif suggests a desire to adopt a name that is more universal, abstract, and versatile while maintaining a strong design-oriented presence.
Analysis of the New Motif Logo 2025
Logo Symbol & Shape
- The new Motif logo features a bold, abstract emblem positioned to the left of the brand name.
- The icon consists of three fluid, curved elements, which create a sense of movement and adaptability.
- The design suggests fluidity, innovation, and collaboration, key themes that align with Motif’s vision.
- The shape can also be interpreted as an abstract “M”, reinforcing the brand's name in a subtle yet impactful way.
Typography & Font Choice
- The Motif wordmark uses a clean, sans-serif typeface, which enhances readability and modernity.
- The font has rounded edges and balanced proportions, making it appear friendly yet professional.
- The bold typeface exudes confidence and stability, ensuring strong brand recognition.
Color Choice
- The logo features a two-tone color palette:
- Bright Orange (Symbol): Represents energy, creativity, and innovation.
- Deep Black (Wordmark): Conveys sophistication, authority, and trust.
- The contrast between orange and black creates a dynamic visual impact, making the brand stand out.
Logo Type & Versatility
- The Motif logo is a combination mark, consisting of both a symbol and wordmark.
- This ensures flexibility in branding—Motif can use the emblem alone for icons, app branding, or merchandise, while the full logo works for corporate and digital applications.
- The modern, minimalistic approach allows for seamless integration across websites, social media, and printed materials.
The Motif rebrand brings a fresh, contemporary identity that aligns with the company’s mission of design, collaboration, and innovation. The fluid icon, strong typography, and bold color contrast make this logo memorable, professional, and highly adaptable. This transformation from AMBR to Motif signals a new era for the brand, emphasizing creativity, modernity, and technological advancement.
Download Motif Logo
The Motif logo 2025 is available for free download in vector formats such as SVG, PDF, AI, and transparent PNG on Logowik.com.
