Motiva Logo

Motiva is the new identity of a business division within Grupo CCR, one of the largest infrastructure and mobility companies in Brazil and Latin America. With decades of excellence in managing highways, urban mobility systems, and airports, CCR has evolved to better reflect its impact on society—now embodied in the brand Motiva.

The name Motiva stems from the Portuguese word for motivation or movement, symbolizing the company’s broader purpose: improving people’s lives through mobility. This rebranding represents a strategic and emotional shift, connecting infrastructure not just to places, but to dreams, opportunities, and the human experience.

Corporate Vision and Purpose

The phrase, “Agora, como Motiva, reforçamos nosso propósito de melhorar a vida das pessoas através da mobilidade”, defines the brand’s soul. It underscores CCR’s transformation from a technical operator into a human-centered, purpose-driven brand.

Motiva embodies:

• Connection: Linking people to dreams, cities, and possibilities.

• Innovation: Offering smarter, more sustainable mobility solutions.

• Inspiration: Moving beyond transport to impact lives positively.

Logo Design Analysis

The Motiva logo is a clear expression of the brand’s new direction. Through modern aesthetics and thoughtful design, it communicates agility, optimism, and connection.

Symbol Design

The visual icon features three wave-like vertical shapes, abstractly suggesting motion, flow, and progress. These curves can be interpreted as:

• Lanes of a highway.

• Tracks of a train.

• The flow of people or energy.

The fluidity of the icon perfectly aligns with the concept of mobility—not static, but dynamic, adaptable, and continuous.

Typography

The name “motiva” is written in a clean, lowercase sans-serif font, reflecting simplicity and approachability. The rounded forms suggest trust, transparency, and modernity—important traits for a brand responsible for moving millions across the country.

The use of lowercase enhances the feeling of openness and humility, fitting for a brand now more attuned to people’s everyday lives.

Color Palette

The vibrant violet-blue tone evokes:

• Trust and technology (blue)

• Vision and transformation (purple)

This color differentiates Motiva from traditional infrastructure brands that rely on rigid, industrial tones. Instead, it communicates energy, innovation, and optimism.

Logo Type

Motiva’s logo is a combination mark—a custom icon paired with a wordmark. This format provides high flexibility across digital platforms, uniforms, road signs, and transport branding.

Strategic Branding Shift

By transitioning from CCR’s corporate tone to Motiva’s human-focused brand, the company repositions itself for the future:

• From operator to partner in life’s journey.

• From transport provider to dream connector.

• From efficiency to empathy.

The branding supports CCR's national presence in highways, trains, and airports, but now with a unified emotional narrative that speaks to passengers, communities, and stakeholders alike.

Motiva is more than a name change—it’s a statement of purpose. The brand expresses motion, human connection, and a deep sense of responsibility for shaping Brazil’s mobility future. Through its modern, wave-inspired logo and accessible design, Motiva visually reinforces its promise: to connect people to their dreams across every kilometer of road, rail, or sky.

You can download the Motiva logo in SVG, PDF, AI, and transparent PNG formats for free from logowik.com.