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Naukri.com is one of India's leading online job portals, launched in 1997 by Info Edge India Ltd, founded by Sanjeev Bikhchandani. The platform has played a transformative role in the Indian employment ecosystem by bridging the gap between job seekers and employers. Naukri offers job listings, resume services, recruitment tools, and career resources, making it a cornerstone of India's digital job search revolution.
As part of Info Edge's digital portfolio, which includes other major Indian platforms like Jeevansathi, 99acres, and Shiksha, Naukri has become a household name synonymous with employment and career growth in India.
Over the years, Naukri’s branding has evolved to reflect the company’s growth and alignment with modern tech aesthetics. The earlier logo was simpler and functional, emphasizing its utility as a job search tool. The latest logo update marks a clear shift toward a sleeker, more dynamic, and human-centric design, positioning Naukri as not just a job board, but a career-building partner.
The current identity reflects a renewed focus on empowerment, technology, and user experience, catering to both individuals and enterprises in the digital age.
The wordmark "naukri" is written in a clean, lowercase geometric sans-serif font. The use of lowercase letters conveys friendliness, approachability, and modernity — a key aspect when connecting with a broad, diverse user base. The dot on the "i" is perfectly round, mirroring the dot used in the icon, creating visual harmony.
This font choice reflects digital simplicity and ensures readability across devices, which is crucial for a tech-first platform like Naukri.
The icon on the left side of the logo is a standout element. It features a stylized human figure, cleverly designed using angular and curved shapes within a blue circular background. The figure is created with negative space, symbolizing:
An individual on the move, evoking dynamism and progress.
A path or fold, hinting at career growth, development, and forward momentum.
Human focus, placing the job seeker at the core of the brand experience.
The icon achieves balance between abstraction and clarity, making it instantly recognizable across different media and sizes.
The primary color is a vibrant blue, representing trust, reliability, and professionalism. Blue is a popular choice for tech and corporate platforms due to its calming and dependable psychological associations.
A subtle gradient effect on the icon adds depth and a modern, tech-savvy feel to the design, setting it apart from flatter legacy logos.
The logo can be categorized as a combination mark, integrating both a text wordmark and a graphical symbol. This allows flexibility in branding across platforms — the icon can be used independently for apps or favicons while retaining brand identity.
Its minimalist and scalable design makes it perfect for digital environments, aligning with modern UI/UX standards.
The Naukri logo is available for free download in vector formats such as SVG, PDF, AI, and transparent PNG from logowik.com. These formats ensure high-resolution usability for both digital and print branding needs.
The new Naukri logo exemplifies a modern, human-first, and digitally adaptive brand identity. By blending clean typography with a symbol that conveys motion, growth, and individuality, the logo encapsulates Naukri's mission: to empower people to find better career opportunities. It's a thoughtful evolution that respects the brand’s legacy while paving the way for the future of job discovery in India.
In a competitive space where visual clarity and emotional connection are crucial, Naukri’s logo stands out as confident, modern, and user-centric — the perfect match for India’s leading career platform.
