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Papa Murphy’s is a well-known American pizza company recognized for pioneering the “Take ‘N’ Bake” pizza concept. Founded in 1995 through the merger of two regional brands—Papa Aldo’s (1981) and Murphy’s Pizza (1984)—the company is headquartered in Vancouver, Washington, USA. It operates over 1,000 locations across the United States, making it one of the largest pizza chains that focuses exclusively on pizzas customers take home and bake themselves.
Papa Murphy’s is known for fresh ingredients, customizable options, and its family-oriented approach to dining, offering an alternative to traditional delivery or dine-in pizza services.
The new Papa Murphy’s logo reflects a bold modernization of the brand while preserving its core identity. The visual refresh simplifies the older, script-style typography and rustic aesthetics in favor of a more clean, direct, and eye-catching design.
This transformation aligns with a broader trend in food and retail branding—moving toward minimalism and digital adaptability without losing brand recognition. The redesign appears to target a younger, digital-savvy audience while still resonating with long-time loyal customers.
The logo is set within a red horizontal trapezoid, a shape that adds energy and a dynamic look without being aggressive. The slight curve of the top and bottom edges adds a sense of movement and approachability. This framing device helps the logo stand out in-store, online, and across delivery packaging.
The custom sans-serif typeface used for “PAPA MURPHY’S” is modern, bold, and all-caps, signaling strength and reliability. The font includes subtle design tweaks—most notably the stylized “R” and the curved apostrophe—which add personality and retain a hint of the brand’s quirky, welcoming vibe.
The tagline “TAKE ‘N’ BAKE PIZZA” appears in a condensed, geometric sans-serif font underneath the brand name. It reinforces Papa Murphy’s unique selling proposition directly and clearly—ideal for brand clarity across digital platforms and advertising media.
The use of vibrant red as the background color signifies appetite, passion, and urgency—classic themes in the food industry. The white typography ensures high contrast and readability, making the logo functional across a wide range of media including mobile apps, signage, pizza boxes, and uniforms.
Red is also associated with energy and warmth—qualities that mirror the brand’s family-friendly, freshly baked positioning.
This is a combination mark—integrating both wordmark and background shape into a unified emblem. It is designed for versatility, legibility, and instant recognition, especially important in competitive quick-service restaurant (QSR) markets.
The redesign of the Papa Murphy’s logo suggests a renewed brand focus: simplifying the customer experience, improving digital visibility, and reinforcing the core value of fresh, home-baked pizza. The new design supports omnichannel branding across websites, apps, third-party delivery platforms, and physical stores.
It conveys confidence and modernity while staying true to the brand’s core value proposition: convenient, customizable, and fresh pizza you bake at home.
The new Papa Murphy’s logo is available for free download in vector formats such as SVG, PDF, AI, and transparent PNG at logowik.com. These formats are ideal for branding, merchandising, digital marketing, and packaging.
