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Pasibus is a modern Polish fast-food brand that originated in Wrocław, Poland. It started in 2013 as a food truck initiative by two friends, Grzegorz Tymicki and Jakub Grudzień, who shared a passion for quality burgers and a vision to bring gourmet street food to urban spaces. Over time, Pasibus transformed from a single food truck into a large-scale restaurant chain with locations across Poland.
The brand is widely recognized for its creative burger recipes, casual atmosphere, and clever marketing strategies. Pasibus appeals primarily to younger demographics who value bold flavors, urban aesthetics, and high-quality ingredients.
The new Pasibus logo represents a clear evolution from their earlier visual identity, which was more rustic and playful, reflecting their food truck roots. The current logo demonstrates a shift toward a cleaner, more professional, and easily recognizable corporate image — while still keeping a fun and approachable personality.
This rebranding likely aims to support the company’s ongoing expansion into malls, food courts, and potential international markets. The new logo balances the familiarity of the name with modern visual standards suitable for both digital and physical branding applications.
The Pasibus logo uses a bold, geometric sans-serif typeface with rounded edges, giving it a friendly and inviting look. The bold typography ensures visibility and recognition across multiple platforms, from packaging to digital interfaces.
The lowercase "pasi" contrasts with the uppercase "BUS", subtly emphasizing the “bus” — a nod to their origins as a food truck. This clever typographic twist not only reinforces brand heritage but also enhances memorability.
An interesting design choice is the dot of the 'i' in a circular form, which aligns with the rounded features of the font, adding balance and a touch of playfulness to the design.
The logo features a solid green color, which signifies freshness, natural ingredients, and eco-conscious values — all important attributes for a modern food brand. Green is also psychologically associated with appetite stimulation, health, and energy, making it an ideal choice for a fast-casual restaurant.
Using a single color enhances brand consistency and reduces printing and reproduction costs, especially important for packaging, uniforms, signage, and digital content.
This is a wordmark (logotype) — a logo based solely on stylized text without any additional symbol or icon. This approach emphasizes brand recognition through the name itself, which is both distinctive and easy to remember.
Wordmarks are particularly effective for younger brands looking to establish strong name-based recall. The Pasibus logo achieves this by combining uniqueness in form with readability and design coherence.
The logo communicates clarity, confidence, and urban cool. It supports the brand’s identity as a modern, youthful, and street-savvy food brand while being scalable for both small (app icon, social media) and large (signage, posters) use.
Its simplicity and geometric form make it extremely versatile and timeless, allowing the company to grow without needing major visual overhauls in the near future.
The Pasibus logo is available in vector formats including SVG, PDF, AI, and transparent PNG on logowik.com, where it can be downloaded for free. These formats ensure that the logo can be used in professional design software for both digital and print media.
