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The logo you've shared belongs to Pattern, a fast-growing global e-commerce and marketplace accelerator. Known for its sophisticated data analytics and digital commerce strategies, Pattern partners with consumer brands to grow their sales across online marketplaces like Amazon, Walmart, and more.
Pattern was founded in 2013 and is headquartered in Lehi, Utah, USA. The company specializes in helping brands expand their global reach through advanced e-commerce solutions, data-driven insights, and end-to-end logistics. With a presence in over 60 countries, Pattern is now one of the largest players in the e-commerce acceleration space, partnering with well-known brands across various industries.
The Pattern logo has evolved alongside the company’s rapid growth. Initially rooted in startup aesthetics, the brand has refined its visual identity into something cleaner, more scalable, and enterprise-ready. The current logo reflects a modern, minimalist ethos—communicating clarity, precision, and innovation.
The Pattern logo is a combination mark, consisting of a geometric symbol and a wordmark. This style makes it adaptable for various use cases, from website headers to mobile icons.
The icon to the left of the text resembles two parallel diagonal rectangles, slightly rotated to mimic forward motion or growth. The shape can be interpreted as:
Upward movement, suggesting acceleration and progress
Data bars or metrics, tying into Pattern’s analytics-driven approach
Minimalist arrow form, hinting at direction, strategy, and purpose
The geometry is clean and symmetrical, conveying structure and organization, key attributes of Pattern’s operational model.
The wordmark uses a rounded, lowercase sans-serif font, giving it a friendly yet professional appearance. This font choice helps the brand feel accessible while still maintaining a level of authority and tech-forward appeal. The simplicity ensures legibility at all scales and complements the geometric icon perfectly.
The logo is presented in solid black (or dark gray), which gives it timelessness and flexibility. Black communicates strength, intelligence, and elegance, which aligns well with Pattern’s positioning as a high-performance e-commerce partner. While the primary logo is monochromatic, it remains adaptable to both light and dark backgrounds across digital platforms.
Pattern’s visual branding reflects its mission: to help brands grow intelligently in a digital world. The logo communicates:
Efficiency – Clean lines and minimal elements mirror the company's streamlined, data-first methodology.
Modernity – The geometric icon and sans-serif font resonate with a tech-savvy, global audience.
Scalability – Just like its services, the logo is designed to scale and adapt without losing integrity.
The Pattern logo is available for free download in high-quality formats including SVG, PDF, AI, and transparent PNG at logowik.com. These formats are ideal for professional use in print, digital, and branding applications.
In conclusion, the Pattern logo is a masterclass in modern minimalism. It reflects the company’s data-centric DNA and its commitment to precision and scalability in the fast-paced world of global e-commerce. Its clean design ensures memorability while reinforcing the brand’s promise of growth, direction, and innovative momentum.
