- Brands Logos
- Logo Templates
- Icons
- Vectors
- Font In Logos
- Blog
The Perth Wildcats are a professional basketball team based in Perth, Western Australia. They compete in the National Basketball League (NBL), which is the top-tier men’s basketball competition in Australia. The club was founded in 1982, originally under the name Perth Wildcats, and has since become one of the most successful and iconic franchises in Australian basketball history. The team is known for its passionate fanbase, long-standing success, and consistent presence in NBL finals. The Wildcats are currently owned by Sports Entertainment Network (SEN), with notable previous ownership by Jack Bendat, a key figure in the team’s rise to dominance.
Over the years, the Perth Wildcats have undergone several visual rebranding efforts to keep the identity modern and in line with the aggressive and energetic tone of the sport. The 2024 rebrand, which is reflected in the logo above, marks a significant evolution in their visual identity. This refreshed design modernizes the team's look while honoring its fierce legacy. Earlier logos often included a full-bodied wildcat or basketball elements, but the latest version opts for a sharper, more graphic and symbolic representation that emphasizes power and motion.
The new Perth Wildcats logo is a powerful and bold emblem that effectively communicates the team’s aggressive spirit and competitive edge.
The wordmark "WILDCATS" uses a highly stylized, custom typeface with strong vertical lines and pointed angles, evoking a sense of strength and intimidation. The type is uppercase and red, bordered in black, enhancing its visual impact and legibility. The word "PERTH" is presented in a more conservative, spaced-out serif typeface above the primary wordmark, providing contrast and a formal balance.
This logo is a combination mark—it includes both text and a symbolic icon. This type of logo is ideal for sports teams, as it allows flexibility in branding across different media while maintaining recognizability.
At the center of the design lies a stylized wildcat head in mid-roar. Its open mouth, sharp teeth, and intense gaze reinforce themes of aggression, energy, and determination. The design employs angular forms and sharp edges, visually aligning with the competitive nature of the sport.
The dominant colors are red, black, and white. Red symbolizes passion, energy, and aggression—core traits of the team’s identity. Black adds authority and seriousness, while white provides a clean contrast that helps the other colors stand out more effectively.
The logo is horizontally stretched, giving it a wide presence that works well on digital and physical sports merchandise. The wildcat’s head is cleverly integrated into the letter structure, allowing for a compact yet dynamic composition. The curved baseline of "WILDCATS" gives the logo motion and intensity, suggesting forward momentum.
The new Perth Wildcats logo can be downloaded in SVG, AI, PDF, and transparent PNG formats for free from logowik.com. These formats are ideal for both print and digital applications, allowing the logo to maintain its clarity and scalability across all platforms.
