- Brands Logos
- Logo Templates
- Icons
- Vectors
- Font In Logos
- Blog
Routific is a leading delivery route optimization software platform designed to help businesses plan efficient, cost-effective delivery routes. Founded in 2012 by Marc Kuo, a former logistics algorithm engineer, Routific is headquartered in Vancouver, Canada. The platform leverages intelligent algorithms and machine learning to reduce mileage, cut emissions, and increase delivery efficiency for last-mile logistics operations.
Routific primarily serves small and medium-sized businesses such as local delivery services, food distributors, florists, and field service companies. Its mission is to make route planning simple, sustainable, and scalable.
The Routific logo presents a clean and modern combination mark, pairing a unique geometric icon with a friendly and bold wordmark. The design communicates precision, optimization, and flow—key themes for a company rooted in logistics and smart automation.
The logo features a striking hexagonal floral icon on the left, created with interlocking polygons in two primary colors: blue and yellow-orange. This symbol can be interpreted in several ways:
The symmetrical arrangement and rotational pattern symbolize efficiency, balance, and movement, aligning well with Routific’s goal of streamlining routes.
The overlapping shapes in the center suggest interconnected paths or delivery nodes, reflecting the company’s mapping and routing functions.
The four-pointed, petal-like structure is subtly reminiscent of a compass rose or pinwheel, reinforcing ideas of direction, motion, and logistics.
This abstract but purposeful design choice enhances memorability and gives the brand a unique visual identity among tech and SaaS companies.
The wordmark “routific” is set in a bold, rounded sans-serif typeface, using a vibrant blue hue that conveys trust, intelligence, and modern technology. The use of lowercase letters gives the brand a friendly and approachable tone, which contrasts nicely with the complexity of the software’s capabilities.
The font has a slightly tech-inspired look without being too rigid, which aligns well with Routific’s positioning as a tool that is both powerful and easy to use.
The color palette consists of:
Royal blue, symbolizing stability, trust, and clarity.
Golden yellow, representing innovation, energy, and creativity.
Together, these colors create a sense of professionalism while still conveying dynamism and human-centric design.
Routific uses a combination logo with strong standalone potential for its icon. This flexibility allows the brand to apply the icon independently (such as in mobile apps, browser tabs, or favicon usage) while using the full logo in larger branding contexts.
The geometric symbol stands out in the logistics and SaaS sector, differentiating Routific from more traditional or text-heavy competitors.
This visual strategy aligns with their product promise: a clean, smart solution that simplifies the chaos of delivery logistics.
Routific’s logo has maintained consistency over the years with minor refinements to improve clarity and modernize its aesthetic. The core visual identity—especially the polygon-based emblem—has remained intact, helping to reinforce strong brand recognition in a niche but growing industry.
Its design suggests a carefully considered balance between algorithmic precision and human-centric UX, perfectly matching the company’s approach to routing optimization.
The Routific logo is a stellar example of how visual branding can communicate technical excellence and usability in a single glance. Through geometric harmony, a vibrant color palette, and soft typography, the logo reflects the brand’s core values: efficiency, simplicity, and innovation.
Whether you’re a small business owner looking for smarter deliveries or a designer exploring strong visual identity in SaaS, Routific’s logo delivers clarity, memorability, and brand purpose.
You can download the Routific logo in SVG, PDF, AI, and transparent PNG formats for free on logowik.com.
