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SevenRooms is a hospitality-focused customer relationship management (CRM) and reservation platform, founded in 2011 in New York City by Joel Montaniel, Allison Page, and Kinesh Patel. The company provides innovative software solutions tailored to restaurants, hotels, bars, and nightlife venues, helping operators enhance the guest experience through data-driven personalization and automation.
SevenRooms goes beyond traditional reservation platforms by offering end-to-end guest journey management — from booking and seating to marketing and loyalty programs. Trusted by industry leaders like MGM Resorts, Wolfgang Puck, and Mandarin Oriental, the company is redefining how hospitality businesses build lasting customer relationships.
SevenRooms has undergone a visual evolution that reflects its transformation from a startup reservation tool to a robust enterprise-grade platform. Earlier versions of the logo leaned more toward basic wordmarks, while the current logo is highly refined and symbolic.
The current logo represents a more sophisticated and globally recognized identity. With an abstract yet meaningful geometric symbol and modern typography, SevenRooms has created a versatile visual identity that aligns with the brand’s mission of structured, interconnected experiences in hospitality.
SevenRooms uses a combination mark, composed of a geometric logomark and a wordmark. This structure is ideal for tech-based service brands, offering both visual memorability and brand name clarity across digital and physical touchpoints.
The circular logomark is composed of intersecting lines and shapes, creating a modern, abstract design that subtly suggests seven compartments or “rooms” within a confined space. The visual is cleverly constructed — echoing both the name and the concept of segmentation, personalization, and structure, which are core to SevenRooms’ platform.
Notably, one segment is a circle intersecting with the geometric lines, possibly representing a guest or customer within the system — the center of the experience. The circle-within-a-circle design also resembles a camera lens or a spotlight, reinforcing the idea of guest focus and insight.
This modernist design language speaks directly to SevenRooms' tech-forward, data-driven approach.
The wordmark uses a sleek, geometric sans-serif font that feels clean and contemporary. The capital “S” and “R” distinguish the two words without requiring a space, improving readability while maintaining a single, unified brand identity.
The simplicity of the font allows the logomark to shine while communicating confidence and clarity. It’s highly legible across devices and sizes — a critical feature for a global software platform.
The primary logo is rendered in black on white, emphasizing timeless professionalism and digital neutrality. Black evokes sophistication, elegance, and authority, while the monochrome aesthetic ensures maximum adaptability on diverse backgrounds and interfaces.
Although the core logo remains monochromatic, SevenRooms’ broader branding often includes warmer and more welcoming tones (like peach and navy) across its website and digital assets, balancing tech with hospitality warmth.
The logo’s minimalist design ensures it scales perfectly from app icons to large-format signage. The logomark can be used independently on mobile interfaces or within partner integrations, while the full version reinforces brand recognition in formal settings.
Its balanced symmetry and clean lines allow for effortless integration into a wide range of marketing and software environments.
The SevenRooms logo is a masterclass in modern brand design — simple yet rich in meaning. The circular geometric motif cleverly reinforces the brand name, while its abstract nature reflects flexibility and innovation. Combined with a refined wordmark and monochrome palette, the logo speaks to a tech-savvy, customer-focused audience.
This design succeeds in visually representing SevenRooms’ core promise: structured, intelligent hospitality experiences built around every guest. It's not only aesthetically pleasing but also deeply functional — a perfect fit for a brand leading the future of hospitality tech.
