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Sharda University is a prominent private educational institution located in Greater Noida, Uttar Pradesh, India. It was established in 2009 by the Sharda Group of Institutions (SGI), a major educational group in North India. The university has gained recognition for its wide array of undergraduate, postgraduate, and doctoral programs across disciplines like engineering, business, law, design, and medical sciences.
The name "Sharda" is derived from the Hindu goddess of knowledge, Saraswati, also known as Sharda, symbolizing wisdom and enlightenment—values that align with the institution's vision of academic excellence.
Since its inception, Sharda University has maintained a consistent visual identity that reflects its core principles: diversity, knowledge, and global outreach. The current logo encapsulates the university’s progressive philosophy and its tagline, “Beyond Boundaries”, which underlines its global academic reach and inclusive learning environment.
There are no major recorded rebrands or redesigns of the Sharda University logo, indicating a strong brand consistency and recognition strategy. This stability supports trust and reliability in the university’s public perception.
The Sharda University logo is a visually appealing and meaningful composition that combines modern design principles with cultural symbolism.
The logo features a stylized lotus made up of brightly colored petals (blue, yellow, pink, red, green) set against a deep blue background. Each color in the petal design suggests diversity and vibrancy, reflecting the multicultural student population and dynamic academic environment of the university.
At the top of the logo sits a radiant white star, which symbolizes enlightenment, aspiration, and the guiding light of knowledge.
The wordmark is written in an elegant serif typeface, suggesting academic credibility and tradition. The contrast in type size between “SHARDA” and “UNIVERSITY” creates a hierarchy that focuses attention on the brand name while maintaining a clean, formal aesthetic.
The slogan “Beyond Boundaries” in italicized serif font emphasizes the university's commitment to innovation and global standards in education.
The emblem is enclosed in a rectangular blue block, providing structure and stability to the design. The rising lotus petals and star together create an upward movement, symbolizing growth, inspiration, and the pursuit of higher knowledge.
This is a combination mark—a blend of a symbol and text. It’s effective for institutions as it provides flexibility for branding across various mediums while ensuring recognition with or without the emblem.
From a professional design perspective, the Sharda University logo is an effective representation of a modern educational institution. It balances cultural roots with international appeal, using symbolic elements like the lotus and star to communicate growth and guidance. The harmonious use of color and clean typography ensures the logo is scalable, versatile, and memorable—critical traits for institutional branding.
The Sharda University logo can be downloaded in high-quality vector formats including SVG, PDF, AI, and transparent PNG from logowik.com for free. These formats are ideal for both digital and print use, ensuring the logo maintains clarity and quality across various applications.
