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Simpro is a leading field service management software provider designed for trade contractors and service businesses in industries such as electrical, HVAC, plumbing, security, solar, and data networking. The company was founded in 2002 in Brisbane, Australia, by Stephen Bradshaw, a former electrical contractor, who saw a need for a better way to manage jobs, quotes, scheduling, and invoicing in the field service industry.
Today, Simpro operates globally with offices in the United States, United Kingdom, New Zealand, and Australia, serving thousands of customers across more than 20 countries. The platform helps service-based companies streamline operations through cloud-based tools for job management, inventory tracking, project planning, asset management, and reporting.
The Simpro logo has evolved alongside the company’s transition from a small, local solution to a global enterprise SaaS provider. The current version of the logo is modern, bold, and industrial, aligning with the brand’s deep roots in the trades and its forward-thinking software solutions.
The visual identity is built to reflect Simpro’s efficiency, professionalism, and connection to technical industries—all while maintaining a sleek and adaptable design language.
The Simpro logo is a wordmark paired with an emblem, creating a strong, recognizable identity that works across various applications.
Wordmark: The name "SIMPRO" is rendered in bold, all-caps sans-serif typography. The wide spacing and solid weight of the letters communicate strength, reliability, and stability, which are essential values for companies that operate in high-stakes, on-site environments.
Icon: The circular emblem at the end of the wordmark is designed to resemble a gear socket or tool fitting, with six curved inward notches. This symbol cleverly ties back to Simpro’s focus on trades, tools, and technical precision, reinforcing the brand’s alignment with the service industry.
This symbol also works well as a standalone brand mark, particularly in mobile apps or platform UI elements.
The logo is typically displayed in solid black or dark monochrome, conveying:
Professionalism – Reliable and business-ready.
Simplicity and clarity – The flat design supports strong legibility across both print and digital formats.
Timelessness – A clean palette ensures long-term relevance in branding.
Depending on use cases, the logo is also sometimes rendered in white or used in blue color schemes to complement the rest of the Simpro branding.
The bold, geometric typeface is designed to convey confidence and efficiency. It uses sharp lines and compact spacing, making it well-suited for a tech-driven B2B platform. The consistent height and weight across the characters also reflect the platform’s values of organization and uniformity.
Technical Expertise: The socket-style gear shape emphasizes the brand's commitment to hands-on industries and the tools that support them.
Power and Support: The sturdy font and logo shape give a sense of empowerment, aligning with Simpro’s mission to support contractors in managing complex operations with ease.
Modern Innovation: The minimalism of the design reinforces Simpro’s position as a cutting-edge software platform, not just a traditional service business.
The Simpro logo is a combination mark that allows for:
Flexible branding across web platforms, mobile apps, and printed assets.
Isolated symbol use (the gear icon) for tight spaces like favicons, social media, and app interfaces.
Consistent visibility and recognition in professional settings.
Its design ensures strong readability even at small sizes, while the gear icon maintains memorability.
The Simpro logo is available for free download on logowik.com in professional formats such as SVG, PDF, AI, and transparent PNG. These files are ideal for use in digital platforms, printed materials, proposals, uniforms, and equipment labeling.
The Simpro logo is a bold, purposeful emblem of the company’s dedication to the trade services sector. Through its robust typography and clever gear-inspired symbol, it communicates reliability, professionalism, and tech-forward thinking. It’s a well-executed identity that bridges the worlds of manual trade work and digital automation, perfectly representing what Simpro offers to service-based businesses worldwide.
