ŠKODA AUTO unveils its new brand identity with a new design language, new logo and corporate identity update.
ŠKODA AUTO will use two different green hues in its colour scheme: Emerald and Electric Green. In surveys, many respondents associated these colours with ecology, sustainability and electromobility.
The winged arrow symbol has also been transformed, although not as radically as the wordmark. Its simplified design is apparent at first glance. ŠKODA’s new picturemark will now be rendered without plastic 3D graphics. This is how the car manufacturer is responding to the shift towards even more digitalised communication. The simpler, two-dimensional picturemark is much more impactful, especially on mobile devices, and can also be integrated more flexibly into different formats.
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