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Working on a project, Joel Holland was stunned to see the high cost of a single piece of b-roll footage of Seattle he needed. As an independent filmmaker, he was working on a tight budget. He did some quick math and found that it would cost less to buy plane tickets, shoot the footage, and edit it himself. So that's exactly what he did - and afterwards, he listed all the footage on eBay for less than the cost of the b-roll he had originally found. When the bids started rolling in, he knew he had tapped into something creatives needed.
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