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Tassoni is a historic Italian brand, most famously known for its Cedrata Tassoni beverage, a refreshing soft drink made from citron (cedro), a citrus fruit. The company, Cedral Tassoni S.p.A., was founded in 1793 in Salò, on Lake Garda. It initially started as an apothecary and evolved into a producer of high-quality syrups, liqueurs, and soft drinks. Its heritage is deeply tied to traditional Italian herbal remedies and natural ingredients.
Over time, Tassoni became a symbol of Italian craftsmanship and premium beverage production. The brand’s focus on natural extracts and artisanal methods has made it a beloved name in Italy and beyond, especially through its flagship product Cedrata, which debuted in its carbonated form in the 1950s.
The Tassoni logo has maintained a strong sense of heritage while undergoing modern refinements. Historically, the branding emphasized tradition and pharmacy-style design, highlighting the company’s roots as an apothecary. In recent decades, the logo evolved to become more streamlined, dynamic, and contemporary — reflecting the brand’s evolution into a premium beverage producer.
The current logo preserves vintage undertones while embracing bold, modern aesthetics. The slanted typography and bold colors reinforce a sense of movement and energy, suitable for a refreshing drink brand.
The "Tassoni" wordmark uses a custom stylized, geometric sans-serif font that features sharp angles and a dynamic forward slant. This italicized approach gives the impression of motion and progress. The exaggerated size of the "T" and the unique structure of the letters make the logo easily recognizable and iconic.
The subtext “DAL 1793” (meaning “Since 1793” in Italian) is written in a bold sans-serif font, centered within a yellow parallelogram, adding historical depth to the visual identity.
The logo uses a dark green and yellow color palette:
Dark Green symbolizes nature, freshness, and heritage — aligning with Tassoni’s natural ingredients and historical background.
Yellow suggests citrus, energy, and brightness — a direct nod to the citron fruit that defines Tassoni’s signature flavor.
This combination effectively communicates the product’s fresh and zesty qualities while reinforcing the brand's legacy and connection to botanicals.
The overall structure of the logo leans forward, suggesting innovation and dynamism. The yellow parallelogram underlines the brand name while anchoring the historical tagline. This design element acts like a base or banner, giving the logo balance and cohesion.
The angled cuts and sharp corners in the letterforms give the impression of precision and quality. The logo can be classified as a wordmark with graphic elements, using typography as the main visual vehicle.
The Tassoni logo is available for free download in vector formats such as SVG, PDF, AI, and transparent PNG from logowik.com. These formats ensure high-quality usage for both digital and print media.
The Tassoni logo is a successful blend of heritage and modernity, embodying over two centuries of Italian tradition while appealing to today’s consumers with clean, bold design. Its strategic use of typography and color makes it stand out in the competitive beverage market, especially among premium and natural drink categories.
Whether on a glass bottle or in a digital ad, the logo reflects the essence of the brand: elegant, refreshing, and authentically Italian.
