- Brands Logos
- Logo Templates
- Icons
- Vectors
- Font In Logos
- Blog
The UEFA Nations League is an international football competition organized by the Union of European Football Associations (UEFA). Officially launched in 2018, the tournament was created to replace meaningless international friendlies with competitive fixtures between European national teams. It features a league-style format with promotion and relegation, and it gives national teams another route to qualify for the UEFA European Championship (EURO).
The competition enhances the quality of international football in Europe by ensuring more meaningful matches between similarly ranked teams, ultimately increasing both fan engagement and competitive integrity.
Since the inception of the UEFA Nations League in 2018, the tournament has used a consistent visual identity centered around a unique and colorful flag symbol. This logo was designed from the beginning to differentiate the competition from traditional tournaments like the UEFA Euro or FIFA World Cup. The intent was to create a bold, fresh look for a modern and innovative format.
There has been no major redesign of the logo since the league's introduction, signaling its success and immediate recognition among fans and broadcasters.
The UEFA Nations League logo is a combination mark, consisting of a vivid symbolic flag icon and a bold wordmark on the right. This pairing allows the visual brand to work well across platforms, from digital broadcasts to print materials and merchandise.
The left side of the logo features a stylized, waving flag composed of interlocking geometric shapes—mostly circles and diamonds. These elements are arranged in a grid that mimics a waving motion, symbolizing unity and competition among European nations.
Each diamond and circle is filled with various national flag colors, symbolizing the diversity of UEFA’s 55 member associations. The geometric design is rooted in the concept of equality and structured competition, reflecting the league’s unique format where all teams, big or small, compete on similar terms.
The logo uses a vibrant and inclusive color scheme drawn from the flags of UEFA member countries:
Red, green, blue, yellow, white, black — all colors found in European national flags
These colors create a mosaic of unity and celebration of diversity
The flag’s base is set against a clean white background, reinforcing modernity and digital clarity
The accompanying wordmark is rendered in a neutral steel blue/gray, creating a balanced contrast with the colorful flag and emphasizing professionalism and authority.
The typeface for “UEFA Nations League” is a custom bold sans-serif font, which conveys clarity, strength, and modernity. The use of all-uppercase letters further adds to the sense of importance and legitimacy, aligning with UEFA’s premium branding.
The wordmark is right-aligned and stacked in three lines, ensuring it remains highly legible and compact, particularly useful in digital formats such as live broadcasts, mobile apps, and social media avatars.
The UEFA Nations League logo is a clear visual break from traditional football crests. It’s built for the digital age—vibrant, geometric, and scalable across platforms. It embraces modern design principles and communicates innovation, inclusivity, and excitement.
The waving flag concept successfully captures:
International unity under UEFA
Motion and competitiveness
Cultural representation through colors
This design supports UEFA’s mission to modernize international football and engage a broader, younger global audience.
The UEFA Nations League logo can be downloaded for free from Logowik.com in professional design formats, including SVG, PDF, AI, and transparent PNG, ideal for both digital and print use.
