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VIVA is a music television channel in Germany, Austria, and Switzerland. It was launched in 1993 and is now part of the ViacomCBS Networks Germany GmbH, a subsidiary of ViacomCBS.
VIVA focuses mainly on music videos and related programming, such as interviews with musicians and coverage of music events. The channel's target audience is primarily young people, and it features a mix of domestic and international music acts across a variety of genres. Along with Music videos and events, VIVA also shows its own original content, live concerts and talk shows.
It's a free-to-air channel and can be found on most cable and satellite providers throughout Germany, Austria, and Switzerland. It's also available on most streaming platforms.
