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VIVA TV Germany is a German music television channel that was established in 1993. It primarily broadcasts music videos and concerts, as well as music-related programming such as interviews and behind-the-scenes footage of musicians. VIVA TV is known for showcasing popular German and international pop, hip-hop, and dance music, and has been an important platform for emerging musicians to gain exposure in Germany. It was originally targeted at a young audience, but has since expanded its programming to appeal to viewers of all ages.
