WooCommerce 2025 Logo

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WooCommerce is an open-source e-commerce platform built on WordPress, designed to empower businesses of all sizes to create customizable online stores. Launched in 2011, it has become one of the most trusted e-commerce solutions, powering over 3.7 million online stores and accounting for 31% of the top 1 million e-commerce sites.

Key Features:

• Customizability: WooCommerce offers extensive customization options, allowing businesses to tailor their online stores to meet specific needs. Users can choose from a wide range of themes and extensions to enhance functionality and design.

• Integration with WordPress: As a plugin for WordPress, which powers approximately 43% of the internet, WooCommerce seamlessly integrates with the platform, providing a familiar and user-friendly interface for managing content and products.

• Open-Source Platform: Being open-source, WooCommerce allows developers to modify and extend the platform's capabilities, fostering a large community of contributors and a vast ecosystem of plugins and themes.

• Scalability: WooCommerce is designed to scale with businesses as they grow, supporting a variety of product types, including physical goods, digital products, and subscriptions. Its flexibility makes it suitable for both small businesses and large enterprises.

• Extensions and Themes: The platform offers hundreds of trusted extensions and themes, enabling users to add new features and customize their stores to align with their brand identity and operational requirements.

In October 2023, WooCommerce rebranded to "Woo" to reflect its evolution and broadened scope. Despite the new branding, Woo continues to focus on providing robust e-commerce solutions through its core product, WooCommerce.

Overall, WooCommerce stands as a powerful and flexible e-commerce platform, offering businesses the tools they need to build, customize, and grow their online presence effectively.