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The Woolmark Company is a global organization that represents the Australian wool industry. Founded in 1964, the company works to promote the use of wool in fashion, textiles, and other applications around the world.

The Woolmark Company is best known for its Woolmark certification, which is a symbol of quality assurance and authenticity for wool products. The certification is used by manufacturers and retailers to assure consumers that their products are made from high-quality wool fibers and meet certain standards of performance and durability.

In addition to promoting wool as a sustainable and renewable fiber, the Woolmark Company also supports research and development in wool technology and works to develop new applications for wool in a range of industries. The company has partnerships with designers, manufacturers, and retailers around the world to promote the use of wool in fashion and other industries.

The Woolmark Company has also been involved in a number of initiatives to promote sustainability in the wool industry, including programs to reduce the environmental impact of wool production and improve the welfare of sheep in the industry.

The Woolmark Company plays an important role in promoting the use of wool as a high-quality, sustainable, and versatile fiber. The company's certification and research programs have helped to establish wool as a premium material in the fashion and textiles industries, while its sustainability initiatives are helping to ensure the long-term viability of the wool industry.