X, formerly known as Twitter, is a social media platform that was originally founded in 2006 by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. Twitter became one of the world's most influential platforms, providing real-time news, conversations, and social interactions. In 2022, Elon Musk acquired Twitter, and in July 2023, he rebranded the company as "X," aiming to transform it into an "everything app" that integrates messaging, payments, and other digital services.
The transition from Twitter to X marked a major shift in brand identity. The iconic blue bird logo, which symbolized freedom of speech and communication, was replaced with a minimalist black and white "X" logo.
The X logo was introduced on July 23, 2023, following Elon Musk's announcement. The design was reportedly inspired by a Unicode character and later refined to match the futuristic, tech-driven vision of the company.
The letter "X" has various meanings, many of which align with Musk's ambitions for the brand:
The X logo represents a bold rebranding strategy, moving away from Twitter’s traditional identity and embracing a futuristic, tech-driven vision. The monochrome, minimalistic design reinforces the brand’s transformation into a multi-functional platform.
The X (Twitter) logo is available for free download in SVG, PDF, AI, and transparent PNG formats on Logowik.com.