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On 17 May 2025, Zee Entertainment Enterprises ZEEL unveiled a new logo for the first time since 2017, positioning itself as a content and technology powerhouse. The new logo introduces a dynamic brand universe representing ZEEs vision for the future, blending its rich legacy with cutting-edge technology. The company has also articulated a new brand promise, Yours Truly, Z, aimed at strengthening its connection with consumers and stakeholders. The rebranding is part of ZEE’s broader strategy to strengthen performance and profitability. It plans to identify value-driven opportunities, enhance technological integration, and maintain a sharp focus on consumer engagement. Most Zee brands changed their logo on 7 June 2025 to match the new branding, during the telecast of the Zee Cine Awards.
