Download Haglöfs Logo Vector Online

Haglöfs is a Swedish outdoor brand specializing in high-quality gear, including clothing, backpacks, and footwear for hiking, trekking, and extreme weather conditions. The company was founded in 1914 by Wiktor Haglöf, a carpenter who started making durable backpacks for outdoor enthusiasts. Over the years, Haglöfs has grown into one of Scandinavia’s leading outdoor brands, known for its sustainability efforts, technical innovation, and high-performance products.

Haglöfs Logo Evolution

Haglöfs has maintained a minimalist and modern logo that reflects its Scandinavian design heritage. While the brand has made refinements over time, the overall identity has remained consistent with a focus on simplicity, functionality, and a strong visual impact.

Current Logo Design

The Haglöfs logo consists of a stylized "H" symbol alongside the brand name in a clean, sans-serif typeface. The "H" icon is made up of four dots arranged in a rectangular formation, which gives it a distinctive, geometric look.

Design Analysis

Shape and Symbolism

• The four-dot "H" symbol is unique and instantly recognizable.
• The arrangement of the dots conveys a sense of structure, balance, and stability, mirroring the brand’s commitment to durable outdoor gear.
• The logo's geometric style aligns with Scandinavian design principles, which emphasize simplicity and functionality.

Typography

• The brand name is written in a modern, sans-serif font, reinforcing the brand’s contemporary and technical identity.
• The typography is clean and legible, ensuring visibility across different applications, from product labels to digital platforms.

Color Scheme

• The logo is often presented in black or white, emphasizing minimalism and versatility.
• The monochrome palette enhances its adaptability across various backgrounds and materials, including outdoor gear, websites, and promotional materials.

Logo Type

The Haglöfs logo is a combination mark, as it includes both a symbol (the "H" icon) and text (the brand name). However, the symbol itself is strong enough to be used independently, making it an effective brand emblem for products and branding materials.

The Haglöfs logo perfectly represents the brand’s heritage, innovation, and Scandinavian design principles. Its geometric "H" symbol, minimalist typography, and monochrome color scheme create a modern and professional look that aligns with the brand’s focus on high-quality outdoor gear.

Download Haglöfs Logo in Vector Format

The Haglöfs logo is available in SVG, AI, PDF, and PNG formats with a transparent background for free download on logowik.com.