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19 October 1933 marks the start of the Lactalis saga. On this day, André Besnier produces his first 17 camemberts in Laval, using 35 litres of milk collected from the surrounding area. And so the story begins, with André Besnier establishing the company under his own name.
André Besnier quickly surrounds himself with colleagues to help him on his adventure! The first brand name given to his camemberts “Le Petit Lavallois”, with its emblematic medieval Laval label, becomes a synonym of quality.
The 1940s confirm the company’s growth and an increased number of farmers are now supplying him with milk. In 1948, the company becomes “SARL Société Laitière de Laval A. Besnier & Cie”, a limited company, and the amount of milk collected pass the 10,000-litre mark. This milestone was made possible thanks to André Besnier’s dynamic and inventive business policy, now assisted by 25 employees.
Right from the start, the Besnier Company has the keys to success that remain its greatest asset 80 years later: a passion for milk, high-quality standards, business acumen and the ability to surround himself with the best people.
