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Leicestershire County Council is the governing body responsible for the non-metropolitan county of Leicestershire in the East Midlands of England. Established in 1889 under the Local Government Act, the council provides a wide range of public services including education, transportation, social care, waste management, and local planning. It operates as one of the key administrative authorities in the region and is known for its commitment to sustainability, innovation, and community development.
Leicestershire, with a rich history and strong local identity, uses visual branding to reflect its roots while embracing modern public service values.
The logo of Leicestershire County Council effectively blends symbolic tradition with a contemporary, clean design. The current version is part of a visual identity update that seeks to reflect transparency, approachability, and a strong sense of place. This logo has been widely used across digital platforms, signage, publications, and community outreach materials, maintaining brand consistency across public-facing communications.
The Leicestershire County Council logo is a combination mark, featuring both a symbolic icon and the organization’s full name in a strong and clear typographic layout.
The left side contains a bold green "L" integrated with a silhouette of a fox standing on a hill.
To the right, the words “Leicestershire County Council” appear in a stacked, sans-serif typeface, also in green.
This layout balances symbolism and legibility, creating a powerful and versatile identity that works across both print and digital formats.
At the heart of the logo is the fox, which has long been associated with Leicestershire. The county is nicknamed “The Fox County”, referencing its deep-rooted connection to traditional fox hunting and the rural landscape. The fox in the logo represents:
Local identity and heritage
Agility and adaptability
Countryside and environment
The fox’s silhouette, standing proudly within the “L”, creates a memorable emblem that is both distinctive and regionally meaningful.
The sloped ground under the fox adds visual stability and suggests the rolling countryside typical of Leicestershire, reinforcing the council’s connection to the land and local communities.
The typography used is a modern, clean sans-serif font, selected for its legibility and professionalism. The choice of sentence case (capitalizing only the first letter of each word) softens the overall appearance and suggests an accessible and people-focused public body rather than a bureaucratic institution.
The stacked layout allows for flexible usage across platforms, particularly important for digital environments, signage, and mobile responsiveness.
The logo is presented entirely in green, a color universally associated with:
Growth and renewal
Environment and sustainability
Stability and trust
This aligns perfectly with Leicestershire County Council’s role in environmental stewardship, public welfare, and long-term planning. The green tone also reinforces its identity as a guardian of both urban and rural spaces.
The Leicestershire County Council logo is a well-crafted representation of a historic yet forward-thinking public authority. Through the thoughtful integration of a local icon — the fox — and a modern design language, the logo communicates:
Regional pride
Institutional trust
Environmental and community values
It stands as a successful case of civic branding, managing to look both timeless and contemporary.
The logo is available in high-quality vector formats including SVG, PDF, AI, and transparent PNG on logowik.com, offering designers and public sector professionals the ability to use it in official communications and visual materials.
