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Staci is an international logistics and fulfillment solutions provider, specializing in tailor-made logistics services for e-commerce, retail, and marketing materials. The company was founded in 1989 in France and has since expanded across Europe, North America, and beyond. With a business model based on flexibility and customer-specific solutions, Staci positions itself as a partner that adapts to each client's logistics needs.
Staci has undergone several brand evolutions since its foundation, moving from a traditional logistics image to a more modern and tech-enabled identity. The most recent version of the logo, as seen in the provided image, aligns with this transformation. The redesign reflects not just modernization, but also a strategic shift towards digital logistics and agile service capabilities.
The Staci logo is a compelling example of contemporary corporate branding in the logistics sector. The design is clean, simple, and communicates trust and flexibility—core values of the brand.
The wordmark uses a rounded, sans-serif typeface, contributing to a friendly and approachable brand personality. The rounded edges of the characters reflect smoothness and flexibility, reinforcing the brand slogan "Flex·Made Logistics." The use of lowercase letters gives the logo a modern, informal tone, suitable for a company aiming to appear agile and customer-focused.
To the left of the wordmark is a dual-shape graphic element composed of two mirrored triangles. The top shape is a vibrant cyan, while the bottom shape is a darker navy blue. This icon may be interpreted as an abstract “S,” subtly referencing the brand name, or as directional indicators, suggesting movement, flow, and logistics paths. The visual cue of motion is especially effective in the logistics industry, where speed and direction are key elements.
The logo features a two-tone blue color scheme:
Cyan Blue: Represents innovation, energy, and technology—critical to a modern logistics firm.
Navy Blue: Conveys reliability, trustworthiness, and professionalism.
This duality visually supports the brand’s message of combining stability with forward-thinking flexibility.
Staci’s logo falls under the category of combination mark logos, as it merges a custom wordmark with an abstract symbol. This combination strengthens brand recognition across various media formats, allowing the symbol to stand alone when necessary, such as on mobile apps or branded merchandise.
The Staci logo is available in scalable and high-resolution formats such as SVG, PDF, AI, and transparent PNG. These versions can be downloaded for free from logowik.com, making it easy to use in both digital and print contexts.
