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Wiggle is a British online retailer that specializes in cycling, running, and swimming gear. It was founded in 1999 and has since become one of the largest online retailers of sporting goods in the UK, with operations in other parts of the world as well.

Wiggle offers a wide range of products for cyclists, including bikes, components, clothing, and accessories. They also sell running shoes, clothing, and accessories, as well as swimwear and equipment. In addition to their own Wiggle brand products, they carry items from a variety of popular brands such as Adidas, Nike, Shimano, and Garmin.

The company has a strong focus on customer service and offers free shipping on most orders, as well as a price match guarantee. They also have a loyalty program called "Wiggle Rewards" that offers members exclusive discounts and early access to sales.

In recent years, Wiggle has expanded its operations to include several other companies in the sports and outdoor retail space, including Chain Reaction Cycles, a leading online bike retailer, and Probikekit, a retailer of cycling components and accessories. Together, these companies form the WiggleCRC Group.

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