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The Against the Odds campaign is aiming to shine a light on how our favourite sports and teams are being used by the gambling industry to promote harmful products.
Following the weakening of laws to protect individuals from gambling harms in 2005, and the digital revolution that has unfolded in the time since, gambling operators and betting firms have taken advantage of new technology and our love of sport to make vast amounts of money.
Starting at the bottom of the sporting pyramid, Against the Odds is building a grassroots movement towards phasing out gambling sponsorship and advertising in sport, to reduce exposure of gambling promotions and counter the normalisation of betting on sport. We’re asking for support from all corners of Greater Manchester, so whether you’re a red or a blue, league or union, or you use a bat or a stick, if you’re involved in running a club or a sports organisation, we’re counting on your support to reduce gambling harm!
