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AmplifyChange is a funding organization dedicated to supporting civil society organizations that advocate for sexual and reproductive health and rights (SRHR). Founded in 2014, AmplifyChange operates globally, particularly in regions where SRHR are under threat or underrepresented, such as Sub-Saharan Africa, South Asia, and the Middle East. The organization is headquartered in the UK and functions as a challenge fund, offering grants to grassroots organizations that fight for gender equality, access to contraception, safe abortion, LGBTQ+ rights, and youth-friendly health services.
The organization was initially established through a partnership of Nordic and European donors, including the Ministry of Foreign Affairs of the Netherlands and the UK Foreign, Commonwealth & Development Office (FCDO).
AmplifyChange has recently rebranded its logo to reflect a bolder, more modern, and highly symbolic identity. The new logo moves away from earlier visuals that were more static or institutional, and embraces a vibrant, dynamic iconography that symbolizes growth, expansion, and impact.
This visual shift aligns with the organization’s evolution from a donor-led initiative to a fully independent and locally driven movement that amplifies the voices of grassroots actors working on SRHR worldwide.
The new logo features a combination of a graphic symbol and bold wordmark. The icon appears on the left, resembling a butterfly formed from stylized concentric arcs and lines, while the name “AMPLIFY CHANGE” appears in two stacked lines to the right in heavy, uppercase sans-serif typography.
This layout ensures strong brand recognition, even at smaller sizes or in monochrome formats.
The butterfly shape is an intentional and powerful metaphor. In many cultures, butterflies symbolize transformation, growth, and freedom, which aligns closely with AmplifyChange’s mission to create positive change in communities through advocacy.
The design also uses radial lines, which resemble sound waves or echo patterns. These lines suggest amplification, tying directly to the name "AmplifyChange"—the idea of magnifying voices and broadcasting marginalized perspectives. This clever dual symbolism (transformation + amplification) is both aesthetically compelling and deeply aligned with the organization’s values.
The symmetry and organic flow of the icon also suggest balance, inclusion, and equity, while the sharp edges inject energy and assertiveness into the brand’s voice.
The typography is bold, geometric, and uppercase, emphasizing strength, confidence, and clarity. The wordmark avoids unnecessary embellishments, reflecting transparency and purpose-driven work. The stacked layout gives the logo compactness, making it suitable for use in digital and physical spaces without sacrificing legibility.
The version analyzed here is in solid black, which provides maximum contrast and versatility. Black is often used to convey seriousness, stability, and professionalism. While the organization may use color variants elsewhere, the black version ensures that the logo remains powerful and distinct in any context—whether on reports, websites, or event signage.
The AmplifyChange logo is available for free download on logowik.com in high-quality vector formats such as SVG, PDF, and AI, as well as in transparent PNG format. These options make the logo ideal for professional use in both digital and print materials.
The new AmplifyChange logo is a strong, strategic evolution of the brand’s visual identity. With a bold butterfly icon that subtly incorporates amplification motifs, and typography that communicates strength and modernity, the logo perfectly reflects the organization’s mission to empower civil society and champion SRHR rights globally.
This rebranding effort not only strengthens AmplifyChange’s public image but also helps communicate its values of transformation, equity, and advocacy with clarity and visual impact.
