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The Ministry of Manpower (MOM) is a governmental body in Singapore, tasked with formulating and implementing labor policies that support the country’s dynamic workforce and economic growth. Established in 1998, MOM focuses on creating a progressive workforce and a sustainable workplace environment. The ministry is instrumental in areas such as employment standards, labor relations, foreign workforce management, and workplace safety.
Operating under the Government of Singapore, the Ministry plays a pivotal role in shaping the country’s manpower strategy in alignment with national development objectives. It aims to ensure fair and inclusive opportunities for workers while enhancing enterprise competitiveness.
In recent years, the Ministry of Manpower Singapore unveiled a new logo as part of its brand refresh initiative. This updated visual identity reflects the Ministry’s evolving role in a fast-changing global economy and its ongoing commitment to innovation, inclusivity, and progress.
The logo revamp was a strategic move to modernize the Ministry’s image, making it more relatable to a wider range of stakeholders — from local workers to international talent and business communities.
The new MOM logo presents a dynamic, human-centered visual identity, shifting away from traditional government insignias toward a more modern, people-focused aesthetic.
The logo features an abstract human figure formed by three curved strokes and a dot:
The three dynamic curves represent forward movement, growth, and collaboration.
The circular dot above signifies a human head, suggesting that the Ministry’s core focus is on people — workers, employers, and citizens alike.
The stylized human figure appears to be in motion, which effectively communicates MOM’s role in driving transformation, progress, and resilience in the labor market.
The shapes are simple and rounded, expressing openness, approachability, and adaptability — qualities that are essential for a forward-thinking public service agency.
The logo uses a trio of bold colors:
Dark Blue: Symbolizes professionalism, trust, and stability — the foundational values of a government institution.
Bright Blue: Represents innovation, dynamism, and digital transformation.
Orange: Adds vibrancy, energy, and a human touch, emphasizing inclusivity and warmth.
This color combination reinforces MOM’s dual mission: to support the economic engine of Singapore and to safeguard the welfare and development of its workforce.
The typeface used for "Ministry of Manpower" is a clean, modern sans-serif font. It is bold and legible, projecting confidence and clarity. The typography aligns with the symbol’s forward-looking design and avoids ornamentation, keeping the focus on accessibility and professionalism.
The MOM logo is a combination mark, integrating both a visual symbol and a textual component. This allows flexibility across various applications — the symbol alone can serve as a recognizable avatar in digital or small-scale use, while the full logo affirms institutional authority in formal contexts.
The previous logo of the Ministry of Manpower featured a more conservative design. It included a formal serif font and more institutional symbolism. The new logo marks a clear departure — embracing a human-centric and design-forward identity, more aligned with today’s digital and global environment.
This evolution signals a deeper transformation: MOM’s repositioning as an agile, inclusive, and digitally enabled ministry that is future-ready while still grounded in national values.
The new logo of the Ministry of Manpower Singapore effectively communicates the agency’s core mission and future ambitions. With its abstract human form, modern typography, and energetic color palette, the logo reflects progress, innovation, and care — key pillars in Singapore’s labor strategy.
It positions MOM not just as a regulatory authority, but as a partner in workforce transformation, resonating with citizens, businesses, and international stakeholders.
For branding and design purposes, the new MOM logo is available in vector formats such as SVG, AI, PDF, and transparent PNG on logowik.com, where it can be downloaded free of charge.
